Hotel Group Goes from Strength to Strength

Posted: 10 September 2012
By:Christopher Webber

InterContinental Hotels are the largest hotel group in the world and are based in Britain.


This growing hotel group has responded to the increasing demand for hotels and this year saw two new Holiday Inn and Staybridge hotels opening in Stratford to meet the demand from the Olympics and the regeneration of the area.


For the Olympics and Paralympics, IHG was able to offer more than 50 hotels in London and visitors to London have filled 80% of the capacity.


This global company has launched two new brands of hotel this year. It will be investing to see if these brands will replicate the success of the Hotel Indigo, which is an IHG boutique hotel brand, which has grown to 100 planned hotels in just 7 years.


In March this year, IHG announced the launch of HAULUXE Hotels & Resorts. This brand is specifically designed for the Chinese market and "HUA" translates to "Majestic China" and the first hotel is expected to open 2013/2014.


February 2012 saw the announcement of EVEN Hotels as a new hotel brand for IHG as its "first mainstream hotel brand focused on wellness". The brand, we understand, is designed to meet the growing demand for "healthier travel at a mainstream price". This brand will be launched in the USA and expectations are for the first hotel open in 2015.


Holiday Inn Express is one of IHG's established brands in the UK. Just a handful of rooms remain in the Royal Albert Dock Hotel, which will operate under a franchise agreement with the InterContinental Hotels Group.


For details of this excellent UK hotel investment, please click here.

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