Privacy Policy
Principal International respect the privacy of every individual who visits our websites. This privacy policy outlines the information we may collect and how we may use that information.
Personal data
We will not collect any personally identifiable information (personal data) about you - such as your name, address, telephone number or email address - through our website unless you have provided it to us voluntarily. If you do not want your personal data collected, please do not submit it to us.
We use Google Analytics and Google Ads traffic measurement and performance tools to create better user experience on our website and improve our website general performance.
Advertising and Marketing Personalisation:
We use Google Ads tools to increase the relevancy of our advertising and marketing campaigns within Google Search network and Google Display Network as well as our other partners and platforms.
When you do provide us with personal data, we may use that information in the following ways, unless stated otherwise:
- We may store and process that information to better understand your needs and how we can improve our products and services
- We (or a fulfillment house or other third party on our behalf in connection with a promotion) may use that information to contact you
- We may provide other third parties with summary - but not individual - information about visitors to, or users of, our sites.
Additional information collected automatically
In some cases we may automatically (i.e. not via registration) collect technical information, which is not personally identifiable, when you connect to our site. Examples of this type of information include the internet browser you are using, the type of computer operating system you are using and the domain name of the website from which you linked to our site.
Information placed automatically on your computer - cookies
When you view one of our websites, we may store some information on your computer. This information will be in the form of a Cookie or similar file and can help us in many ways. For example, Cookies allow us to tailor a website to better match your interests and preferences.
With most Internet Browsers, you can erase cookies from your computer hard drive, block all Cookies or receive a warning before a Cookie is stored. Please refer to your Browser instructions or help section to learn more about these functions.
| Status | Name | Purpose || Usage | Set for |
| Essential |
_gdpr |
To process a user's choice in relation to GDPR. || Sets GDPR cookies setting status |
A max. of 730 days. Set once consent is given. Can be unset using button disable cookies. |
|
Non-essential Tracking Usability |
_ap | Unique Tracking Session ID || Apsowebly built in website performance module |
A max. of 730 days. If _gdpr cookies consent is not yet given, this will only be set until you close your browser or navigate away from the website. |
|
Non-essential Tracking Usability |
_v | Page Load ID || Apsowebly built in website performance functionality | Until you close your browser or navigate away from the website. |